Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Encouraged by the success of electronic banking institutions like Revolut and N26 the group of committed specialists has added their savings that are own money to begin Lion Lender.

The core team comprises of specialists who possess substantial expertise in finance, IT, marketing, company development, information safety and appropriate. They’ve been originating from worldwide banking institutions, major neighborhood IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the first rung on the ladder to produce an electronic digital bank in Russia.

Their objective is always to raise the monetary literacy associated with population that is local. Everyone else needs to have effortless and convenient usage of monetary solutions without borders – global, and realize demonstrably all of the advantages and dangers of financial loans.

The business had been started in 2018. Ever since then the group had been focusing on IT-system, researching the market, item development, etc., as well as in 2019 the entity that is legal procedure company had been founded and product product sales had been launched. Presently, the united team is made from 28 experts. The mortgage profile during the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” can be a brand that is unusual for the business in Russia. The overwhelming most of the MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group chose to make use of the European approach in operating the business enterprise and branding. More over, the scientists unearthed that clients aren’t responsive to the organization title within the short-term loans market. It’ s most critical to possess an excellent item and exemplary advertising. Lion as a expression of security, self- self- self- confidence, and obligation, which can be crucial whenever using cash.

How it operates?

The entire process of acquiring new business is very directly ahead- the customer that is potential for short-term loans online and sees an advertising on line then reaches Lion Lender’s web site.

Then your loan can be chosen by the client quantity and also the loan term they want. The payment terms are visible instantly. In the event that customer will follow the terms, he then or she fills when you look at the application utilizing the private information for assessment and scoring purposes. Lion Lender then makes use of its CRM that is own system outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision associated with the application for the loan approval. In the event that loan is approved, the customer should signal the contract with the signature that is digital from then on, the mortgage is awarded in moments towards the client’s bank card or account. Most of the procedures simply just take lower than 20 minutes for brand new consumers as well as less time for consistent consumers.

The advanced IT system having a scoring that is external permits approving loans simply to responsible borrowers. Also repeated customers feel the scoring system once again. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over 15% of repeated applications. Lion Lender intends to retain the stability amongst the high development of their company while the loan profile quality in the foreseeable future. Nevertheless, if the loan defaults, Lion Lender utilizes certified debt collectors to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has almost 10K consumers. The goal market is individuals over 30 with household, whom knows whatever they require cash for, simply how much as well as for just how long. They don’t make an application for the absolute most or even for a term that is maximum leads to spending the mortgage right straight back reliably as well as on time.

The typical client is a family members man/woman, 33 yrs old with normal earnings around EUR 550, additional or maybe more training, smartphone and internet surfers. The retention price has ended 50% now. Later on, these are generally likely to raise the going back clients base to 75%.

The income that is average of clients is very high and as a result of plumped for potential audience, the standard price for Lion Lender is gloomier compared to the industry average of 15.6per cent. Furthermore, the scoring system is performing its work by keeping the standard price regarding the borrowers low. The goal is to keep up with the standard price during the level that is current as this might be a motorist for development within their selected development strategy.

The item

Presently, only 1 item exists for investment- the loans that are short-term the income (under thirty days). The attention price is managed because of the Central Bank of Russia, the mortgage price is bound as much as 1% per time (up to 365per cent p.a.). This might be on the basis of the competition.

Presently, the group is working constantly to offer the chance to provide our customers additional solutions like money-transfer, P2P investments, long haul loans with payments and application that is mobile.

The typical loan for brand new clients is about EUR 140, plus the normal loan quantity for perform clients is EUR 210. The absolute most loan that is frequent are spending money on bills or even for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, so it’s important to own a great enterprize model. The key rivals will be the solutions that have exactly the same 100% online model as Lion Lender and such young businesses which joined industry recently and currently accomplished quite high brand name understanding, for instance, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation is the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent each day to at least one% per pay recently and issued brand Click This Link brand new legislative initiatives which are best for clients but result in the micro-financing company more complex.

Because of Lion Lender’s primary goal -building a digital bank in Russia they concentrate on the neighborhood company, but as soon as it’s accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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